About Us

About Arrows Up

Our Story

Arrows Up was born with a singular mission:

"to be the technical marketing partner businesses need to collect, unify, and leverage their data for success."

As seasoned professionals with over 30 years of combined experience in marketing, software, technology, and data analytics our founders saw a recurring challenge: marketing agencies often lack the technical tools and integrations necessary to maximize their results.

The Arrows Up Platform solves this by unifying your data, learning from it, and exposing insights that make growth planning simple.

Through enhanced data and ad testing, our strategists are able to get results - fast. If we don't, you'll know it, because you'll have a simple dashboard that shows "money out, money in."

We're looking for long-term partners that believe in emerging technology, scientific thinking, and carefully measured aggression.

How We Work

Arrows Up is a founder driven company, with our experienced team managing every project - and every relationship.

We're not a turn-and-burn agency or a software product you buy and implement yourself. Our data system, attribution model, reporting dashboards, marketing strategy, and creative are custom fit for each partner.

Our strategists start by learning about your services, systems, goals, customers, past marketing efforts, and sales process.

With this information, we begin integrating systems, unifying data, and designing a growth plan. You can expect to see new insights and improved return on ad spend in 45-90 days, depending on the starting state.

After we complete the Platform implementation, we move to website conversion rate and ad campaign optimization. We provide a live dashboard, but we conduct monthly meetings to discuss results, upcoming experiments, and new campaigns.

Our mission is to be a long term partner for enabling confident decision making and increased investment in profitable advertising.

Meet the Team

  • Proactive
  • Experienced
  • Direct

Our mission is to provide our partners with a competitive advantage through technology and strategy. Our promise is to choose integrity at every opportunity.

Scott Heaton

Chief Strategist

Scott has 10 years of marketing and sales experience, working in two different organizations with multiple years on the Inc. 5000 list for fastest growing companies in the US.

After working with 1000s of clients across dozens of industries, Scott saw a common thread. Technical roadblocks, old marketing strategies, and misuse of data prevent managers and owners from predictable growth.

At Arrows Up, Scott manages client intake, project planning, and account management.

Michael DeWulf

Chief Technical Officer

Mike has 15+ years of experience as a software engineer in a variety of industries, including high frequency trading, computational agronomy, network security, and marketing analytics.

He has worked for one of the world's most successful hedge funds and was a key member of a successful start up, which was acquired by Cisco. He has led teams of data science PhDs and software engineers, across a diverse range of programming domains.

At Arrows Up, Mike oversees technical strategy, software engineering, and data science.