NWA Restore It

Beating National Brands with Local Strategy:
11.6x ROAS in 6 Months

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NWA Restore It is a locally owned restoration contractor serving Northwest Arkansas. Competing with well-known national franchises like Servpro and ServiceMaster, they needed a way to generate consistent, high-quality leads, and track exactly how much revenue came from their marketing efforts.

The Challenge

National competitors dominate search results with big budgets and strong brand recognition. NWA Restore It wanted to compete smarter. Their goals were clear:

  • Generate more leads from homeowners and businesses needing restoration services.
  • Make sure ad spend is directly tied to closed jobs and revenue.
  • Build a sustainable strategy they could confidently scale.

Our Approach

We launched a 6-month Google Ads campaign with three key components:

  1. Discovery Campaign: First, we tested a broad set of keywords to identify which searches led to real leads. This phase helped us learn where the market demand was and which search terms were worth the investment.
  2. Targeted Campaign: Once we knew what worked, we doubled down. We shifted budget toward top-performing transactional keywords like “water damage restoration Rogers AR” to maximize return on investment.
  3. Competitor Campaign: To capture market share, we ran ads targeting people searching for big brands like Servpro. We positioned NWA Restore It as the trusted local alternative: faster, more responsive, and fighting for homeowners.

We also implemented full conversion tracking, so every call, form submission, and booked job could be tied back to ad performance. This let us optimize for what really mattered: revenue.

The Results

In just six months:

  • $11,741.76 spent on Google Ads
  • $135,666.24 in attributed sales
  • 11.6x Return on Ad Spend (ROAS)

This strategy didn't just generate leads, it generated revenue. The client saw a surge in qualified local calls and booked restoration jobs, without needing to increase headcount or overhead.

Early, tracked success gave the client the confidence to increase marketing investment, positioning the brand for explosive growth.

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" Scott and his team are extremely helpful. Personable, tailored service. Easy to contact and communicate with. Great group of people to work with! Highly recommended."

Jeff Tyler

Owner, NWA Restore IT