Arrows Up 1st Party Data Platform

Built to bridge technical gaps that leave marketers with foggy data and inconsistent return on ad spend.

1st Party Data is a Competitive Advantage

1st Party Data, used properly, is the most powerful tool for a marketing team.

In order to effectively use 1st party data for business planning and ad optimizations, there are complicated software integration, data transformation, and advanced website tracking requirements.

The Arrows Up Platform was created to solve a problem we encountered time and time again. As seasoned professionals with over 30 years of combined experience in marketing, software, technology, and data analytics, our team saw a recurring challenge: marketers and the agencies that serve them often lack the technical resources necessary to maximize the value of 1st Party Data.

The Arrows Up Platform, implemented by our team, eliminates these roadblocks and allows marketers to accurately track results, incrementally improve ROI, and win online in crowded industries.

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Solutions Powered by the Arrows Up Platform

  • Collection

    With advanced server-side web analytics and phone tracking, the platform collects first-party data directly from your digital properties. We collect up to 55% more conversion data than Google tools, enabling marketing managers to make fully informed decisions.

    Third-Party

    Arrows Up First‑Party

    0%
    25%
    50%
    75%
    100%
    -20%

    User does not consent to cookies

    -15%

    Other tracking preventions

    -20%

    User has an ad blocker installed

    only 45% correct data
    +55%

    Arrows Up Server Side Tracking
    +
    Traffic Segmentation

    45%

  • Unification

    Marketing data is seamlessly integrated with your other business systems, such as CRMs or accounting platforms. By unifying data across all systems, Arrows Up empowers you to attribute revenue back to its true source, whether it's organic search, paid campaigns, or other channels.

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    Cartoon profile
    Emily Scott [email protected] (123) 456-7890

  • Visualization

    In most cases, marketing reports have a high volume of data, but they still feel incomplete and untrustworthy. After unifying systems, we produce simple, actionable visuals that show you exactly what you need to know, without the clutter and confusion.

    Revenue dashboard

  • Optimization

    Arrows Up doesn't stop at reporting; it connects directly to major ad platforms like Google and Meta via API. This integration provides these platforms with enriched conversion data. The result? Smarter ad placements, reduced waste, and a higher return on investment.

    Cartoon profile
    Jamie Jones [email protected] (123) 456-7890
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Why Arrows Up?

Arrows Up isn't just a product — it's a partnership. With our deep expertise in marketing technology and a platform purpose-built for the challenges marketers face, we help you succeed in the digital advertising world. Whether you're a marketing agency or a service business looking to scale, the Arrows Up Platform is your technical advantage in driving results.

About Us
Mike and Scott